"New Equilibrium Athletics, Inc. (NB), best called merely Brand-new Balance, is just one of the world's major sporting activities footwear as well as apparel manufacturers. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arc Assistance Company.
New Balance was founded in 1906 by English born William J. Riley. At first, New Balance major emphasis was orthopedic products as well as specializing in arc supports. In 1934 William Riley joined with Arthur Hall, who sold supports to individuals that had work on their feet all the time, for example law enforcement officer."